Part 1: Project Monster

Bodybuilders often refer to themselves and their peers as 'monsters.' Initially, this term seemed to solely describe their imposing size. However, upon closer examination, it becomes evident that bodybuilding monstrosity encompasses more than just physical bulk.

Real and Self-Made Bodybuilding Monsters

In the world of bodybuilding, being labeled a 'monster' is the highest form of praise. In fact, some might argue that monstrosity is the very goal of bodybuilding itself. While academics often discuss mythical monsters in folktales and other cultures, bodybuilding transforms these mythical creatures into reality. If you search for #monstersdoexist on Instagram, nearly 90% of the 38,900 posts are images of bodybuilders. This distinction sets bodybuilding apart from other fields where individuals are often labeled as 'monsters' by others, such as anorexics, trans people, or the participants in 19th-century freak shows. Few people self-identify as monsters, but bodybuilders proudly embrace this label.

Monstrosity as a Branding Element

Monstrosity has also become a central element of bodybuilding branding. Bodybuilders can purchase supplements from companies like Monster Supplements or Supplement Monster, offering products like Monster Test Testosterone Booster, Monster Aminos, Monster Pump Preworkout, Monster Shred Preworkout, Anabolic Monster Beef Protein, Monster Muscle Protein Powder, or Muscle Monster Mass Gainer. They can boost their energy and protein intake with Monster Muscle Energy Protein Shakes, buy enhancement drugs from Monster Steroids or Monster Gear, and find motivation in YouTube videos titled 'Monster Project' or 'Project Monster.' They can even train at Muscle Monster Gym or Monster Fitness, donning Monster Factory clothing while engaging in Dumbbell Monster, Monster Maker, or Monster Muscle Mass workouts, which may include 'monster sets' of lifts.

The Purpose of this Exploration

Historically, being labeled a 'monster' carried a negative connotation, and monstrosity was something to be avoided. However, in a community where individuals actively strive to transform themselves into monsters and embrace their monstrosity, we must ask why monstrosity has become desirable and sought after.

In this exploration, I will delve into the Oxford English Dictionary (OED) definitions of 'monster' and examine their relevance to bodybuilding. I will also focus on three high-profile bodybuilders who self-identify as 'monsters' or 'freaks': Rich Piana, the controversial YouTube bodybuilder; Gregg Valentino, the star of 'The Man Whose Arms Exploded'; and Dave Crosland, the star of 'Under Construction' 1 & 2. While bodybuilding features many monsters and freaks, these individuals reside on the fringes of acceptability within the bodybuilding community, serving as examples of how even in a world of monsters, certain limits of acceptability persist.

Finally, I will ponder how bodybuilding monsters fit into contemporary society.